Communication abroad

The House of Switzerland at the World Economic Forum 2019 in Davos.
Representing Switzerland: the House of Switzerland at the World Economic Forum 2019 in Davos. © FDFA, Presence Switzerland

Communication abroad contributes to safeguarding Switzerland’s interests abroad using various public-relations tools. Presence Switzerland is in charge of the practical implementation of communication abroad.

Instruments

What tools for which form of communication?

Monitoring and analysis

What is Switzerland’s image abroad?

Platforms abroad

How can Switzerland draw attention to its strengths abroad?

Platforms in Switzerland

How is communication abroad to be organised at the national level?

Information materials and promotional products

How should Switzerland be presented visually and by means of information?

Corporate Design

What is Brand Switzerland?