Communication abroad

Representing Switzerland abroad: the House of Switzerland at the 2014 Winter Olympics in Sochi, Russia. © FDFA, Presence Switzerland

Communication abroad contributes to safeguarding Switzerland’s interests abroad using various public-relations tools. Presence Switzerland is in charge of the practical implementation of communication abroad.

In the Focus

Recent examples of how Switzerland promotes its values abroad

Definition and objectives

What are the legal and strategic bases of communication abroad?

Instruments

What tools for which form of communication?

Monitoring and Analysis

What is Switzerland’s image abroad?

Platforms abroad

How can Switzerland draw attention to its strengths abroad?

Platforms in Switzerland

How is communication abroad to be organised at the national level?

Information materials and promotional products

How should Switzerland be presented visually and by means of information?

Corporate Design

What is Brand Switzerland?

Guides and forms

Funding for projects abroad and inviting foreign delegations to Switzerland – would you like to join in?

E-Card

The Presence Switzerland e-card appears once every two months and provides information about projects and products of communication abroad.

Additional information

Documents