2024: Pretty Good Economy (PDF, 34 Pages, 8.9 MB)
'Pretty Good Switzerland' is the theme of the two-year public diplomacy campaign 2024-2025 of the Embassy and Consulates of Switzerland in China. In 2024, the campaign focused on Economy, marking the 10th anniversary of the Sino-Swiss Free Trade Agreement. To celebrate this milestone, we produced a series of articles for our social media channels highlighting Switzerland's economic strengths across 12 key sectors, including banking and finance, consumer goods, infrastructure and tourism, and vocational education. These have now been compiled into the present brochure.