Market Access of Products of Terroir - Morocco, Phase I

Projet terminé

The project aims at improving performance, market access and socio-economic conditions of the Argan oil and the prickly pear value chains in Morocco. It strengthens the governance, the productivity, the quality compliance with labels and the product development of SMEs and small-scale rural producers.

Pays/région Thème Période Budget
Maroc
Commerce durable
01.11.2013 - 31.12.2017
CHF  3’587’782
Contexte

More and more consumers are searching for authenticity and are willing to pay higher prices for typical food products that are deeply rooted in the culture and tradition of their territories of origin. For small-scale rural producers, this new trend signifies a major opportunity. It frees them from having to compete on price with standardized products in commodity markets and rewards them for the maintenance of biodiversity and cultural heritage in niche markets. A similar project is implemented in Tunisia as well.

Objectifs

The PAMPAT porject aims to improve the market access and socio-economic conditions of producers in two selected value chains, Agran oil and prickly pea . It is strengthening the organization and governance of the selected value chains, improving the productivity, quality compliance and product development of small-scale rural producers, and enhancing their position in both domestic and export markets.

Effets à moyen terme

1. Improved performance of the "Argan oil" value chain

2. Improved performance of the "Cactus / Barbarie d'Ait Bâamrane" value chain

3. Strengthening of national capacities and strategy of local products implemented (including 1st national competition of typical agro products)

4. South-South exchanges between Moroccan, Tunisian, Egyptian and West African institutions for the valorization and marketing of local products

Résultats

Principaux résultats attendus:  

1.1 - Improved Argane CV Competitiveness

1.2 - Conformity of the CV to international standards

1.3 - Access to the argane CV market

2.1 - Improved Cactus / Prickly Cactus Competitiveness

2.2 - Improved capacities of CV producers cactus / prickly pear

2.3 - Compliance of cactus / prickly pear to international standarts

2.4 - Access to the CV market cactus / prickly pear

3.1 - Moroccan Contest for Local Organized Products

3.2 - National capacities for the promotion and promotion of reinforced local products

Exchanges between institutions on valuation and marketing


Principaux résultats antérieurs:  

This is the first involvement in the typical agro sector in Marocco.

A previous project developed in Egypt in the medicinal and aromatic plants sector inspired the PAMPAT program.


Direction/office fédéral responsable SECO
Crédit Coopération au développement
Partenaire de projet Partenaire contractuel
  • Organisation des Nations Unies pour le développement industriel


Budget Phase en cours Budget de la Suisse CHF    3’587’782 Budget suisse déjà attribué CHF    0 Budget y compris partenaires de projet CHF    3’587’782
Phases du projet Phase 3 01.10.2019 - 31.12.2024   (Phase en cours)

Phase 2 01.11.2013 - 31.12.2017   (Completed)

Phase 1 01.11.2013 - 31.12.2019   (Completed)