Market Access of Products of Terroir - Tunisia, Phase II
Improving the valorization of typical origin-based Tunisian products through a value chain approach is key to increase overall market access and employment opportunities. UNIDO and the Swiss Federal Institute of Intellectual Property (IPI) will consolidate and upscale the approach and results of the previous SECO project.
- Industrial Development Organization
The agricultural sector employs 16% of the workforce and plays a main role in the Tunisian economy. The agrofood sector accounts for over 10% of national exports. However, the export potential of the Tunisian sub-sector of "typical agrofood products" is far from being fully grasped.
Tunisian institutions will develop their strategic and legal framework for the promotion of typical agrofood products and quality label schemes. Furthermore, technical assistance will be provided to improve market access for selected flagship products and ensure the replication of the competition of typical products.
Recognition and institutionalization of the Tunisian subsector of origin-based agrofood products. At macro-level, improve the regulatory framework of typical products and the management of geographical indications. At meso and micro-level, a value chain and territorial marketing approach increase value addition and international market access of selected flagship products. At an international level, extend the concept of national competitions of typical food products, in order to increase quality of products, linkages between producers and consumers and trade volume.
Legal framework : Legal and institutional set-up for the management of geographical indications improved
Upscaling of promotional activities : Promotion of typical origin-based products in at national level
Consolidation within the cactus/ prickly pear value chain : Value addition of cactus-based products improved
Support to three new agrofood value chains : value addition within the value chains of processed dates, pomegranates and dried tomatoes improved
In-depth analysis of the regulatory and institutional framework for geographical indications, as well as recommendations for improvement developed
National strategy for the promotion and market access of typical products developed
Territorial marketing plans and public-private partnerships around flagship products established in two target regions
National competition of typical products institutionalized in Tunisia and replicated in additional countries in collaboration with a Swiss institution (Fondation rurale interjurassienne)
Participatory action-plans for the development of four selected value chains (cactus, processed dates, pomegranates, dried tomatoes) prepared and implemented
Product specifications and standards developed for three agrofood and cosmetic products
Results from previous phases:
Phase 1 of the PAMPAT project focused on improving market access in three value chains through origin-linked quality labels and to set-up the biannual nation-wide competition for typical Tunisian agro-food products. The following results were achieved:
- Following the set-up of the geographical indication for the fig of Djebba, producers have seen prices double, while 40% of figs are being exported.
- The new Food Quality Label for the spicy harissa paste has become the pillar of an international marketing campaign that has allowed 6 labelled companies to quintuple their export markets
- In the organic cactus value chain the number of companies in the cosmetic and agrofood sector has gone up from 5 to 27, resulting in investments of over 3 million euro and the creation of 800 jobs.
- Hundreds of products have participated at two editions of the Tunisian competition of typical products. Medal-winning products have recorded sales? increases of 30% to 50%.
|Directorate/federal office responsible||
|Budget||Current phase Swiss budget CHF 4’100’000 Swiss disbursement to date CHF 0 Budget inclusive project partner CHF 4’100’100|
|Project phases||Phase 3 01.10.2019 - 31.12.2024 (Current phase) Phase 2 01.11.2013 - 31.12.2017 (Completed) Phase 1 01.11.2013 - 31.12.2019 (Completed)|