Over 50 different activities as well as an exhibition and a learning area were organized in order to promote the image of Switzerland as a premium producer of high quality consumer goods and to provide Swiss companies with an opportunity to increase their visibility in the Republic of Tatarstan.
More than 120’000 people visited the festival and got acquainted with different Swiss brands, such as Beau-Rivage Palace, Belvedere Hotels Scuol, Iqos, Just, Laurastar, Lindt, Sika, Swatch, Swiss airlines, Victorinox, Villars and Wenger.
